The Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products

Autori

• Jan Y. Yang

Parametri

• 200 pagine
• 7 ore di lettura

• Business & Management

Maggiori informazioni sul libro

The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Lingua: Inglese

Pubblicato: 2020

(In brossura)