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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
Acquisto del libro
The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings
- Lingua
- Pubblicato
- 2020
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- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Editore
- Peter Lang
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 184
- ISBN13
- 9781433164262
- Serie
- Valutazione
- 3,35 su 5
- Descrizione
- Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.