Exploring public relations

Autori

• Ralph Tench
• Liz Yeomans

Parametri

• Saggistica

Maggiori informazioni sul libro

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)