Political Advertising in the United States

Autori

• Erika Franklin Fowler
• Travis N Ridout
• Michael M. Franz

Parametri

• 182 pagine
• 7 ore di lettura

• Business & Management
• Libri di testo
• Libri di testo universitari
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.

Lingua: Inglese

Pubblicato: 2021

(In brossura)