The Membership Economy (PB)

Autori

• Robbie Kellman Baxter

Parametri

• Economia e affari

Maggiori informazioni sul libro

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy . Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how

Lingua: Inglese

Pubblicato: 2023

(In brossura)