Corporate Communication

Autori

• Joep P. Cornelissen

Parametri

• Business & Management
• Commercio
• Comunicazione
• Saggistica

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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.

Lingua: Inglese

Pubblicato: 2023

(In brossura)