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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
Acquisto del libro
Corporate Communication, Joep Cornelissen
- Lingua
- Pubblicato
- 2023
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Corporate Communication
- Lingua
- Inglese
- Autori
- Joep Cornelissen
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 360
- ISBN13
- 9781529600025
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.