Principles of Marketing for a Digital Age

Autori

• Tracy L. Tuten

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• Economia e affari
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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.

Lingua: Inglese

Pubblicato: 2022

(In brossura)