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Principles of Marketing, Global Edition

Autori

Philip Kotler
Gary Armstrong

Parametri

Business & Management
Commercio
Libri di testo
Manuali e guide
Saggistica

Maggiori informazioni sul libro

"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.