Museum Marketing and Strategy
Designing Missions, Building Audiences, Generating Revenue and Resources
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: define the exchange process between a museum's offerings and consumer value; differentiate a museum and communicate its unique value in a competitive marketplace; find, create, and retain consumers and convert visitors to members and members to volunteers and donors; plan strategically and maximize marketing's value; achieve financial stability; and develop a consumer-centered museum
Acquisto del libro
Museum Marketing and Strategy, Neil Kotler, Philip Kotler, Wendy I. Kotler
- Lingua
- Pubblicato
- 2008
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- (Copertina rigida)
Metodi di pagamento
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- Titolo
- Museum Marketing and Strategy
- Sottotitolo
- Designing Missions, Building Audiences, Generating Revenue and Resources
- Lingua
- Inglese
- Autori
- Neil Kotler, Philip Kotler, Wendy I. Kotler
- Editore
- Jossey-Bass
- Pubblicato
- 2008
- Formato
- Copertina rigida
- Pagine
- 544
- ISBN10
- 0787996912
- ISBN13
- 9780787996918
- Serie
- Tag
- Saggistica, Arte / Cultura, Tema stórico, Storia, Commercio, Business & Management, Arte, Marketing & Vendite, Musei
- Valutazione
- 3,85 su 5
- Descrizione
- This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: define the exchange process between a museum's offerings and consumer value; differentiate a museum and communicate its unique value in a competitive marketplace; find, create, and retain consumers and convert visitors to members and members to volunteers and donors; plan strategically and maximize marketing's value; achieve financial stability; and develop a consumer-centered museum