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Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.
Acquisto del libro
Essentials of Services Marketing, Jochen Wirtz
- Lingua
- Pubblicato
- 2022
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- (In brossura)
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- Titolo
- Essentials of Services Marketing
- Lingua
- Inglese
- Autori
- Jochen Wirtz
- Editore
- Pearson Education Limited
- Pubblicato
- 2022
- Formato
- In brossura
- Pagine
- 680
- ISBN13
- 9781292425191
- Serie
- Tag
- Saggistica
- Descrizione
- Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.