Esaurito
Parametri
- 227pagine
- 8 ore di lettura
Maggiori informazioni sul libro
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Acquisto del libro
Crossing the Chasm, Geoffrey A. Moore
- Lingua
- Pubblicato
- 1999
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Crossing the Chasm
- Lingua
- Inglese
- Autori
- Geoffrey A. Moore
- Editore
- HarperBusiness
- Pubblicato
- 1999
- Formato
- In brossura
- Pagine
- 227
- ISBN10
- 0066620023
- ISBN13
- 9780066620022
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Auto-aiuto, Tecnologia, Gestione & HR, Leadership, Imprenditoria
- Valutazione
- 4 su 5
- Descrizione
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.