Crossing the Chasm

Autori

• Geoffrey A. Moore

Parametri

• 256 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Leadership
• Saggistica
• Tecnologia e tecnica

Maggiori informazioni sul libro

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Lingua: Inglese

Pubblicato: 2006

(In brossura)