A Business History of the Bicycle Industry

Shaping Marketing Practices

Autori

• Carlo Mari

Parametri

• 156 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolution of the bicycle industry, this book examines its development, manufacturing, and marketing from the late nineteenth century to today. It highlights significant contributions to modern marketing practices and key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical analysis of the bicycle's impact as a crucial product of the twentieth century, providing valuable insights into the industry's marketing strategies and practices.

Lingua: Inglese

Pubblicato: 2021

(In brossura)