Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

Autori

• Frank Frohmann

Parametri

• 356 pagine
• 13 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of digitalization and pricing, this book explores how businesses can leverage innovative revenue models to enhance profitability. It provides foundational knowledge on digital pricing, along with practical modeling methods and implementation examples. By addressing contemporary challenges posed by digital trends, readers can learn to create a sustainable competitive advantage across various industries, including automotive, telecommunications, and tourism, through effective pricing strategies. The author's cross-industry insights enrich the discussion with applicable examples.

Lingua: Inglese

Pubblicato: 2023

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