Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Autori

• Peter Cheverton

Parametri

Pagine

416pagine

Tempo di lettura

15ore

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The book explores a distinctive methodology that, when applied effectively, enables businesses to identify, win, retain, and nurture their most valuable customers and accounts. It emphasizes the importance of strategic customer management to drive growth and success in a competitive market. Through practical insights and techniques, readers will learn how to enhance customer relationships and maximize their company's potential.

Per saperne di più

Lingua: Inglese

Pubblicato: 2015

(In brossura)