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The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.
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Branded Content, Jonathan Hardy
- Lingua
- Pubblicato
- 2021
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- (In brossura)
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- Titolo
- Branded Content
- Sottotitolo
- The Fateful Merging of Media and Marketing
- Lingua
- Inglese
- Autori
- Jonathan Hardy
- Editore
- Jenny Stanford Publishing
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 282
- ISBN13
- 9781138190429
- Serie
- Tag
- Saggistica, Tema stórico, Storia, Commercio, Business & Management, Giornalismo e Pubblicistica, Pubblicità vintage
- Descrizione
- The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.