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Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.
Acquisto del libro
Digital Business and Electronic Commerce, Bernd W. Wirtz
- Lingua
- Pubblicato
- 2022
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- (In brossura)
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- Sottotitolo
- Strategy, Business Models and Technology
- Lingua
- Inglese
- Autori
- Bernd W. Wirtz
- Pubblicato
- 2022
- Formato
- In brossura
- Pagine
- 776
- ISBN13
- 9783030634841
- Serie
- Descrizione
- Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.