The Marketing Plan Handbook, 6th Edition

Autori

• Alexander Chernev

Parametri

• 156 pagine
• 6 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.

Lingua: Inglese

Pubblicato: 2020

(In brossura)