The Marketing Plan Handbook, 6th Edition

Autori

• Alexander Chernev

Parametri

• 156 pagine
• 6 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.

Lingua: Inglese

Pubblicato: 2020

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