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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
Acquisto del libro
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Lingua
- Pubblicato
- 2020
- Rilegatura
- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Alexander Chernev
- Editore
- Cerebellum Press
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 156
- ISBN13
- 9781936572687
- Serie
- Valutazione
- 4,5 su 5
- Descrizione
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.