New Venture Creation

A Framework for Entrepreneurial Start-ups

Autori

• Paul Burns

Parametri

Pagine

568pagine

Tempo di lettura

20ore

• Economia e affari

Maggiori informazioni sul libro

The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.

Per saperne di più

Lingua: Inglese

Pubblicato: 2023

(In brossura)