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The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
Acquisto del libro
New Venture Creation, Paul Burns
- Lingua
- Pubblicato
- 2023
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- (In brossura)
Metodi di pagamento
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- Titolo
- New Venture Creation
- Sottotitolo
- A Framework for Entrepreneurial Start-ups
- Lingua
- Inglese
- Autori
- Paul Burns
- Editore
- Bloomsbury Publishing PLC
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 568
- ISBN13
- 9781350321793
- Serie
- Valutazione
- 4,05 su 5
- Descrizione
- The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.