Tested advertising methods

Autori

• John Caples

Parametri

• 306 pagine
• 11 ore di lettura

• Commercio e vendita
• Economia e affari
• Psicologia
• Saggistica
• Scrittura

Maggiori informazioni sul libro

The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.

Lingua: Inglese

Pubblicato: 2024

(In brossura)