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Tested advertising methods

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The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.

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Tested advertising methods, John Caples

Lingua
Pubblicato
2024
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Lingua
Inglese
Editore
PBooks
Pubblicato
2024
Formato
In brossura
Pagine
306
ISBN13
9798330360086
Serie
Valutazione
4,35 su 5
Descrizione
The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.