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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Acquisto del libro
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Charlene Li, Josh Bernoff
- Pubblicato
- 2008
- Formato
- Copertina rigida
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Computer & Internet, Tecnologia, Marketing & Vendite, Internet
- Titolo originale
- Groundswell
- Valutazione
- 3,75 su 5
- Descrizione
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers