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Marketing Research : An Applied Approach

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  • 835pagine
  • 30 ore di lettura

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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.

Pubblicazione

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Marketing Research : An Applied Approach, Naresh K. Malhotra, David F. Birks

Lingua
Pubblicato
2007
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3,6
Molto buono
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Lingua
Inglese
Pubblicato
2007
Formato
In brossura
Pagine
835
ISBN10
0273706896
ISBN13
9780273706892
Serie
Tag
Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite, Ricerca
Valutazione
3,6 su 5
Descrizione
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.