Marketing Research : An Applied Approach

Autori

• Naresh K. Malhotra
• David F. Birks

Parametri

• 835 pagine
• 30 ore di lettura

• Business & Management
• Commercio
• Economia
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.

Lingua: Inglese

Pubblicato: 2007

(In brossura)