Introduction to Algorithmic Marketing

Artificial Intelligence for Marketing Operations

Autori

• Ilya Katsov

Parametri

• 508 pagine
• 18 ore di lettura

• Business & Management
• Commercio
• Computer & Internet
• Saggistica
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Table of ContentsChapter 1 - IntroductionChapter 2 - Review of Predictive ModelingChapter 3 - Promotions and AdvertisementsChapter 4 - SearchChapter 5 - RecommendationsChapter 6 - Pricing and Assortment

Lingua: Inglese

Pubblicato: 2017

(In brossura)