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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
Acquisto del libro
In Search of European Excellence, Robert Heller
- Lingua
- Pubblicato
- 1998
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- (In brossura)
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