In Search of European Excellence

Autori

• Robert Heller

Parametri

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Drawing on a wide variety of case histories (M & S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition

Lingua: Inglese

Pubblicato: 1997

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