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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Acquisto del libro
Research methods for business : a skill-building approach, Uma Sekaran
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Uma Sekaran
- Editore
- John Wiley & Sons
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 464
- ISBN10
- 0471203661
- ISBN13
- 9780471203667
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Gestione & HR, Marketing & Vendite, Ricerca
- Valutazione
- 3,95 su 5
- Descrizione
- Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.