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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
Acquisto del libro
Research Methods for Business, Uma Sekaran, Roger Bougie
- Lingua
- Pubblicato
- 2018
- Rilegatura
- (In brossura)
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- Sottotitolo
- A Skill- Building Approach
- Lingua
- Inglese
- Autori
- Uma Sekaran, Roger Bougie
- Editore
- Wiley
- Pubblicato
- 2018
- Formato
- In brossura
- Pagine
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Gestione & HR, Marketing & Vendite, Ricerca
- Valutazione
- 3,95 su 5
- Descrizione
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.