Prentice Hall Business Classics - 5: Tested Advertising Methods

Completely Updated - Fifth Edition

Autori

• John Caples
• Fred E. Hahn
• David Ogilvy
• Gordon White

Parametri

• 269 pagine
• 10 ore di lettura

• Commercio e vendita
• Letteratura per bambini
• Psicologia
• Saggistica
• Young Adult

Maggiori informazioni sul libro

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Lingua: Inglese

Pubblicato: 1997

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 12,49 €