Parametri
- 449pagine
- 16 ore di lettura
Maggiori informazioni sul libro
This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text.
Acquisto del libro
Series in Marketing: Marketing Management, Joseph P. Guiltinan, Gordon W. Paul
- Lingua
- Pubblicato
- 1991
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- Danneggiato
- Prezzo
- 13,28 €
Metodi di pagamento
Ancora nessuna valutazione.
- Sottotitolo
- Strategies and Programs - Fourth Edition
- Lingua
- Inglese
- Editore
- McGraw-Hill Companies
- Pubblicato
- 1991
- Formato
- In brossura
- Pagine
- 449
- ISBN10
- 0070489424
- ISBN13
- 9780070489424
- Serie
- Tag
- Descrizione
- This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text.