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In this candid memoir, Nike founder Phil Knight reveals the inside story of the company's early days as a daring start-up and its rise to become one of the world's most iconic brands. In 1962, Knight borrowed $50 from his father to create a company aimed at importing high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups and a globally recognized symbol. Despite his success, Knight has remained somewhat of a mystery. For the first time, he shares his journey, starting with a pivotal moment at 24 when he chose to pursue an unconventional path after backpacking around the world. He recounts the risks and setbacks he faced, as well as his early victories. Central to his story are the formative relationships with his first partners and employees—an eclectic group that became a close-knit team. United by a shared mission and a belief in the spirit of sport, they built a brand that transformed the industry.
Acquisto del libro
Shoe Dog, Phil Knight
- Lingua
- Pubblicato
- 2017
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Shoe Dog
- Sottotitolo
- Het verhaal van de oprichter van Nike
- Lingua
- Olandese
- Autori
- Phil Knight
- Editore
- Unieboek | Het Spectrum
- Pubblicato
- 2017
- Formato
- In brossura
- Pagine
- 411
- ISBN10
- 9000357594
- ISBN13
- 9789000357598
- Serie
- Tag
- Saggistica, Storie vere, Commercio, Business & Management, Biografie, Auto-aiuto, Sport, Sport & Attività all'aperto, Autobiografie e memorie, Regali per gli uomini, Imprenditoria, Biografie di sportivi
- Prima pubblicazione
- 2016
- Titolo originale
- Shoe Dog: A Memoir by the Creator of NIKE
- Valutazione
- 4,45 su 5
- Descrizione
- In this candid memoir, Nike founder Phil Knight reveals the inside story of the company's early days as a daring start-up and its rise to become one of the world's most iconic brands. In 1962, Knight borrowed $50 from his father to create a company aimed at importing high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups and a globally recognized symbol. Despite his success, Knight has remained somewhat of a mystery. For the first time, he shares his journey, starting with a pivotal moment at 24 when he chose to pursue an unconventional path after backpacking around the world. He recounts the risks and setbacks he faced, as well as his early victories. Central to his story are the formative relationships with his first partners and employees—an eclectic group that became a close-knit team. United by a shared mission and a belief in the spirit of sport, they built a brand that transformed the industry.