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Elastic

Flexible Thinking in a Constantly Changing World

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What do PokUmon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power. By uncovering the secrets to flexing your own thinking, Elasticshows you how to adapt and thrive in an endlessly dynamic world.

Acquisto del libro

Elastic, Leonard Mlodinow

Lingua
Pubblicato
2018
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(Copertina rigida)
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Metodi di pagamento

Titolo
Elastic
Sottotitolo
Flexible Thinking in a Constantly Changing World
Lingua
Inglese
Pubblicato
2018
Formato
Copertina rigida
Pagine
272
ISBN10
0241334403
ISBN13
9780241334409
Serie
Descrizione
What do PokUmon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power. By uncovering the secrets to flexing your own thinking, Elasticshows you how to adapt and thrive in an endlessly dynamic world.