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Parametri
- 570pagine
- 20 ore di lettura
Maggiori informazioni sul libro
Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Acquisto del libro
Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Lingua
- Pubblicato
- 1984
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 2,10 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Foundations of Retailing
- Sottotitolo
- Second Edition
- Lingua
- Inglese
- Editore
- Business Publications Inc.
- Pubblicato
- 1984
- Formato
- Copertina rigida
- Pagine
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Serie
- Tag
- Descrizione
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.