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Account-based marketing: How to Target and Engage the Companies That Will Grow Your RevenueChris GolecEsaurito4,5Avvisami
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Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid A. AakerEsaurito4,5Avvisami
Strategic Planning for New & Emerging Businesses : A Consulting ApproachFred L. FryEsaurito4,5Avvisami
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Credit crises : from tainted loans to a global economic meltdownJochen FelsenheimerEsaurito4,5Avvisami