La startup way
- 340pagine
- 12 ore di lettura







The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.
Most startups fail, but many of those failures are preventable. A new approach is transforming how companies are built and products launched. A startup is defined as an organization dedicated to creating something new under conditions of extreme uncertainty, whether it's a solo entrepreneur in a garage or a team of seasoned professionals in a Fortune 500 boardroom. The common goal is to navigate this uncertainty to find a sustainable business path. This approach promotes capital efficiency and better leverages human creativity. Drawing inspiration from lean manufacturing, it emphasizes "validated learning," rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles, measure genuine progress without vanity metrics, and uncover real customer desires. It allows companies to pivot with agility, making incremental adjustments as needed. Instead of spending time on elaborate business plans, this method provides entrepreneurs—regardless of company size—a means to continuously test their vision and adapt before it's too late. The author offers a scientific framework for creating and managing successful startups in an era where innovation is crucial.
How Constant Innovation Creates Radically Successful Businesses
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Step-by-step instructions, covering all the hottest techniques for creating dynamic games and interactive graphical environments using Java 1.1.-- Covers all the essentials of Java for graphics and game development-- Shows how to write interactive video games for the Web, playable by millions around the world-- Presents unique networking techniques for multi-user environments-- CD-ROM contains complete Java source and byte codes to the class libraries and games developed, plus games, third-party applets, and development tools