Strategic Management

Fifth Edition

Autori

• Fred R. David
• Afife N. Sayın

Parametri

• 1088 pagine
• 39 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.

• Ritirato dalla biblioteca

Lingua: Inglese

Pubblicato: 1969

(Copertina rigida)

Condizioni del libro: Danneggiato

Prezzo: 57,97 €