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Parametri
- 832pagine
- 30 ore di lettura
Maggiori informazioni sul libro
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice
Acquisto del libro
Marketing management, Philip Kotler, Kevin Lane Keller
- Lingua
- Pubblicato
- 2016
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Marketing management
- Lingua
- Inglese
- Autori
- Philip Kotler, Kevin Lane Keller
- Editore
- Pearson
- Pubblicato
- 2016
- Formato
- In brossura
- Pagine
- 832
- ISBN10
- 1292092629
- ISBN13
- 9781292092621
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Libri di testo universitari, Marketing & Vendite, Letteratura specialistica, Marketing e PR, Studio, Economia aziendale
- Prima pubblicazione
- 1994
- Titolo originale
- Marketing management
- Valutazione
- 4,05 su 5
- Descrizione
- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice