Marketing Management

Autori

• Philip Kotler
• Kevin Lane Keller

Parametri

• Business & Management
• Commercio
• Libri di testo
• Libri di testo universitari
• Saggistica

Maggiori informazioni sul libro

"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.

Lingua: Inglese

Pubblicato: 2016

(In brossura)