Ogilvy on Advertising

Autori

• David Ogilvy

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Psicologia
• Saggistica

Maggiori informazioni sul libro

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Per saperne di più

Lingua: Inglese

Pubblicato: 1985

(In brossura)