International marketing

Autori

• Michael Czinkota
• Ilkka A. Ronkainen

Parametri

• Libri di testo

Maggiori informazioni sul libro

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Lingua: Inglese

Pubblicato: 2013

(In brossura)