International Marketing

Autori

• Ilkka A. Ronkainen
• Michael Czinkota

Parametri

• 720 pagine
• 26 ore di lettura

• Libri di testo

Maggiori informazioni sul libro

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Lingua: Inglese

Pubblicato: 2012

(In brossura)