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Contemporary marketing

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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.

Pubblicazione

Acquisto del libro

Contemporary marketing, Louis E. Boone, David L. Kurtz

Lingua
Pubblicato
1989
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Metodi di pagamento

3,6
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Lingua
Inglese
Editore
Dryden
Pubblicato
1989
Formato
In brossura
ISBN10
003022814x
ISBN13
9780030228148
Serie
Valutazione
3,55 su 5
Descrizione
Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.