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Hello, My Name Is Awesome

How to Create Brand Names That Stick [16 Pt Large Print Edition]

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  • 188pagine
  • 7 ore di lettura

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Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.

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Hello, My Name Is Awesome, Alexandra Watkins

Lingua
Pubblicato
2014
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Sottotitolo
How to Create Brand Names That Stick [16 Pt Large Print Edition]
Lingua
Inglese
Pubblicato
2014
Formato
In brossura
Pagine
188
ISBN13
9780369380937
Serie
Tag
Saggistica, Arte / Cultura, Commercio, Auto-aiuto, Design, Imprenditoria, Scrittura
Valutazione
4,05 su 5
Descrizione
Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.