Hello, My Name Is Awesome

How to Create Brand Names That Stick [16 Pt Large Print Edition]

Autori

• Alexandra Watkins

Parametri

• 188 pagine
• 7 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.

Lingua: Inglese

Pubblicato: 2014

(In brossura)