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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Acquisto del libro
European International Marketing Business Edition, Philip R. Cateora, Pervez N. Ghauri
- Lingua
- Pubblicato
- 1998
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 3,58 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Editore
- Richard d Irwin
- Pubblicato
- 1998
- Formato
- Copertina rigida
- Pagine
- 704
- ISBN10
- 0256236542
- ISBN13
- 9780256236545
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.