Market-Based Management

Strategies for growing customer value and profitability

Autori

• Roger J. Best

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.

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Lingua: Inglese

Pubblicato: 2004