Market-Based Management

Strategies for growing customer value and profitability

Autori

• Roger J. Best

Parametri

• 432 pagine
• 16 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.

Lingua: Inglese

Pubblicato: 2004

(In brossura)