Market-Based Management

Strategies for growing customer value and profitability

Autori

• Roger J. Best

Parametri

• 528 pagine
• 19 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.

Lingua: Inglese

Pubblicato: 2005

(In brossura)